Which feature of Salesforce helps manage service requests in the field effectively?

Salesforce Field Service Lightning is designed specifically to manage service requests in the field effectively. This feature provides tools and functionalities that enable organizations to schedule and dispatch field service agents efficiently, track service requests in real-time, and optimize their field operations.

Key capabilities of Field Service Lightning include mobile accessibility, allowing field agents to access necessary information and updates while on the go. It includes scheduling and dispatching tools that help ensure the right resources are sent to the right jobs at the right time, minimizing delays and improving customer satisfaction. Additionally, it supports a complete view of service history, enabling technicians to understand customer needs and past interactions.

In contrast, other options like Salesforce CRM encompass a broader range of customer relationship management tools, which may not have the specific focus on field service operations. Salesforce Experience Cloud concentrates on creating personalized digital experiences, while Salesforce Marketing Cloud is geared towards marketing automation and customer engagement strategies, rather than servicing field requests. Thus, Field Service Lightning stands out as the specialized solution for effectively managing service requests in the field.